Some Pathological Trends in the Social Media

On the Ideological Apparatus behind the Social Media Measurements

Social Self? This supposed to be 'oxymoron' has been with us for quite some time now. Now we believe that the more we are social in social media, the more we become identity conscious and identity empowered. May be a small leap of faith for the humanity and a giant step for the technology. What is happening in this flurry of affairs? 

Now we have conceded that the Social Media spread across the nation states has generated a huge volume of data about the humanity. May be this is the data store about the people with the access to internet and the world market forces believe that they are going to the the drivers of growth for the decades to come. Hope their predictions and reasons stand the test of time. 

Looking at the state of Social Media, now we can see that every other social media preaches to measure our online presence and to rationalize it. In other words, formalize our social self. But a moment please, what is that we are doing? Are we becoming more social and empathetic towards each other? Are we becoming more conversant in real life. If not, we need to look beyond the social media metrics that projects our presence in scores and dashboards. 

The Social Media is making us more and more eloquent about our thoughts, our connections, the number of friends in our network, the number of different profiles we have, so on and so forth. In other words, this semiotic framework is centered around each of us. Thus each of us becomes the target for different market segments. It is a really intricate mathematics where an end node is being referred by different graphs and each graph generates a different visualization out of the same node based on its diverse semantic potentials. Hence each of us becomes the perpetual sources of information for various networks and they generate insight out of our primary, secondary, tertiary and virtually an infinite set of semantic connections. As my interest is least on this mathematical modelling let me go beyond this abstraction.

I have just stated a problem provoked by my endless nights wandering in different social media systems to create an inflated ego. Now I am working on resolving this illusion and beyond the semiotics of this media ecosystem. Rather than being inflated about the semiotics of this ecosystem  we need to make it as conversant and communicative as possible. Here comes relevant the study of communicative rationality devised by Habermas. Rationality and reason can only decipher the signs and lead us to the real world of affairs. This post by no means is a call to boycott social media instead to understand the ways not to get paranormal by its illusory apparatus.